A press release is a one page fact sheet that talks about the details of your event. You send this when you are looking for press for an interview, show, album review, and more. Knowing what angle to create to get their attention, who to send it to (who is a good fit and their direct contact info), and how not to send something that makes you look uninformed... these are the things we can do that you may not know much about.
Tour publicity is its own subsection of the world of press. If you're going on tour and want to promote your events (and get people to show up), then you need tour publicity. A good tour publicist will have contacts in each city of your tour and will secure you interviews, reviews, and show previews. They will invite the local press out to your show and they will schedule interviews with TV stations, papers, and radio stations. They often set up in-store events and host photo ops and autograph sessions.
We will handle tour publicity for you for $500 for 30 days max. If you want our help for longer, just change your quantity for this service. We'll also help you grasp the basics of press by sending you a free eBook called "The Ps of Press."